We developed the new branding and on-air design for ZDFs weekly documentary format „planet e“. Two simple approaches led to our concept: a) The format is about our planet - so let’s show this very planet front and center and not hide behind a multitude of visual clutter. b) the shows topics are multifaceted and current - and a fitting opener should be the same.

The resulting on-air design features a modular opener system with five possible logo-endings, that offers the shows creators the freedom to compile a different opener for every week and theme - while a consistent motion-design and branding makes sure the format is always clearly recognizable as „Planet e“ despite varying opener images.