We were approached by ChimneyGroup Frankfurt to develop the visual concept and take over creative direction for Hyundai’s motion-design visuals for the IAA Frankfurt 2015 and subsequent international motor shows. With the core assignment being to create the next iteration of motion-visuals for a state of the art automotive brand, we conceived a completely new design system that not only offered the flexibility to realize every needed element from count-down trailer to press conference backdrops, but also took the visual world to the the next level.

End Client
Hyundai

Agency
Innocean

Studio
ChimneyGroup